Branding & Graphic Design
I spearheaded the branding and graphic design for Groove to ensure a consistent look and feel across all aspects of the brand. This included the mobile app, swag, website, and other digital branding materials.
UX, UI, & Behavior Design
I was responsible for the UX, UI, and behavior design of the Groove period tracker, which was featured by Apple in the App Store's Health & Fitness category. My work has helped this acclaimed app achieve a free-to-paid conversion rate of 11.5%, which is well above industry averages. Toolkit: Photoshop, Illustrator, user research, wireframing, user testing, Google Analytics.
Graphic & Logo Design
My minimalist design style means clean, simple logos and designs that pop. Toolkit: Photoshop, Illustrator.
This infographic combines bright colors, a minimalist design, and a little humor to teach viewers how not to design apps for women. Toolkit: Photoshop, Illustrator.
I applied my minimalist design style to create an educational infographic that is both clean and eye-catching. Toolkit: Photoshop, Illustrator.